As a dedicated UX/UI Designer with a demonstrable three-year track record of success, I specialize in establishing precise product principles that steer the design process toward significant objectives. My methodology is firmly rooted in a profound comprehension of human behavior and psychology, allowing me to create user-centric products that seamlessly align with business goals. Throughout my career journey, I have refined my capacity to synergize user requirements, corporate objectives, and design brilliance, consistently delivering impactful solutions.
I hold a First-Class Honours BA in Product Design from Central Saint Martins, awarded in 2021. My design toolkit encompasses a range of industry-standard software, including Figma, Sketch, Invision Studio, Adobe Creative Cloud, HTML/CSS, Cinema 4D, Blender, Solidworks, Keyshot, and Unity.
I played a pivotal role in the end-to-end process of delivering client presentations and projects. This encompassed everything from initial discussions and concept development to wireframing, design, prototyping, and final implementation for developers. I've had the privilege of collaborating with illustrious brands like Mercury Finance, ITVX, TATA Motors, Sonyliv, and Bpost.
I designed responsive websites that was optimised for various devices such as desktop, tablet, and mobile with Sketch and created a prototype using Invision. Within the project timeline, I developed ideation and visual presentations that were presented to clients including Protein Dance, RKUK & BBC Giri Haji.
As a co-founder of Looop Can, I spearheaded the development of an economical and eco-friendly cleaning kit designed specifically for reusable period pads, with a production cost of only £3. Our initiative was established to address the issue of period poverty in regions with limited access to clean water resources. I led a collaborative effort with Phoenicia Finesse to conduct extensive field testing in Lebanon, and our latest iteration is slated for evaluation by iDE Global in Cambodia.
I work with H2CSO Ltd to make use of reclaimed material and bespoke additive technology to create products that showcase the stories of the materials used.
My design journey has furnished me with a versatile skill set and an unwavering dedication to user-centered design principles. Whether it's crafting immersive user experiences or addressing pressing challenges such as period poverty through innovative solutions like Looop Can, or employing reclaimed materials and additive technology for furniture design like Waszero Design, I am driven by the ethos of design with a purpose and harness design for positive social impact to evoke joyous emotions.